I knew we were in a competitive industry but I did not know we are one of the very most expensive sectors when it comes to keyword costs for PPC and Google Adwords. So with costs that can run into double digits just for a single click, be prepared to spend a few bucks i.e.:
Recovery = $42.03 CPC
Rehab = $33.59
Treatment = $37.18
Now while none of these keywords on their own offer a lot of value they in combination with a geo-target keyword just might. For example: Boston Rehab Center or Boston Treatment Center. Here is why these keywords cost so much. First off there are only so many people with insurance or the cash to pay $20-$50K per month for private drug rehab. When a center gets an admission on this type of paying client it can be very profitable. Each additional patient adds more profits to the treatment center bottom line.
The other reason why this PPC Advertising method is so expensive is because it works and a lot of people want the instant traffic and leads that can come from Google Adwords. With so many centers vying for the same prospect this drives up the auction price of the placement of the CPC Advertisement.
My point to this whole post is if you are going to get into the PPC game with your treatment center you mustr know what you are doing and you must be willing to make a commitment to the space. It costs money to weather the data curve so that when we do spend on PPC we are buying the best quality and converting keywords and positions possible. For more information on PPC Management Services in the drug and alcohol addiction space please visit Addiction-Rep.